MEGA Comparison Review – Amazon vs AliExpress vs Banggood vs eBay vs Gearbest vs Taobao

Updated: November 2018

DETAILS

That’s right folks, it’s time for a head to head between some of the largest and most successful stores on the internet today!

It’s

AliExpress vs eBay vs Gearbest vs Banggood vs Amazon vs Taobao 

These sites need no introduction, but yeah whatever, I’m going to introduce them anyway! There’s no telling how many of you have been living under a rock this last few decades, and often people just stick to what they know – Amazon, eBay, and there’s so much more out there!

THE CONTENDERS

American Juggernaut

Amazon is virtually unstoppable on American soil, though its global service is largely dependent on the quality of regional warehouses. Recently expanding into Australia, Amazon AU was felt by many to be the biggest disappointment since StarWars Episode 1!

Chinese Juggernaut

Asian equivalent of eBay with a wider selection of electronics than your mothers bedside drawer. AliExpress is working very hard to convince people that if you buy from them, and the seller screws you over, there's at least some chance you might get your money back. We'll look into that in closer detail later.

Like a mini Amazon, with better range of chinese electronics and 'homage'.

It's no secret that we're huge fans of Banggood here, they're almost a one-stop shop when it comes to FPV / Drones, but how do they compare against the big guys?

The original, but are they still the best?

With their constant onslaught of 10-20% off site wide coupons, eBay is near impossible to ignore these days... but are you really getting value for money? We'll look closer.

Like a mini Amazon, with a better range of chi.. oh, you get it!

Another favorite of ours, Gearbest has a slightly different product selection to its major rival Banggood, and often has very competitive pricing.

The worlds biggest e-commerce site

Like eBay, AliExpress, Amazon, and Banggood rolled up into one. But how easy is it to access, and do they even want your business? We find out.

ASSESSMENT CRITERIA

All six contenders will be measured against the following criteria:

    1. Buyer Protection  – many claim it, but few actually deliver. Are you confident that this market will take care of you if something unusual happens? If the seller provides a fake tracking number, or sells you stock they do not have? Will the marketplace sort it out for you, or will they have a sympathetic ear for the unscrupulous seller?

    2. Cart and Payment ease – do they accept PayPal or similar 3rd party service? Is the payment provider part of the same company, or must you enter your credit card details directly?  Is the shopping cart system user friendly? Is it easy to be double charged.

    3. Customer Service Reputation –  does the market have an impeccable reputation and great communication? Are there a few too many complaints of bad service, or no response? Does the market seem to support the buyer or the seller?

    4. Fun to browse –  is this the kind of store you can browse for an hour or so, with nothing in particular in mind, but still be entertained by the many interesting products? Or is it a pain in the rear, and you just want to finish the transaction ASAP?

    5. Introducing new products  – does this market make you aware of new trends, and develop a knowledge of whats popular, what’s selling, and what’s coming soon

    6. Pricing and competitiveness – will this market price match, or do they often move pricing to beat the competition? Do they reward finding a lower price? Are their sale prices ‘fake’.

    7. Product details  – is there enough information on the product available on the store? Bare minimum? Do you find the product name doesn’t match the description, or key information is missing?

    8. Range of products – do they have a good assortment of products, not just mainstream items, but good coverage of niche areas? Different models and brands, or the same stuff sold everywhere?

    9. Rewards/Points  – do you get rewarded for each purchase? Is it meaningful, or is it… pointless? (boom tish!). Have you obtained value from the reward system?

    10. Sales and coupons – are they having a sale every second week with “50% off”, unrealistic regular prices, and price jacking galore? Or do they have less frequent but more meaningful sales with genuine discounts? Are the discounts/coupons easy to find and use?

    11. Shipping speed – does it usually take 4-5 weeks for your item to arrive using cheap postage, or is there a budget express option which arrives in about 5-10 business days?

    12. Useful product reviews – are people posting meaningful reviews of the products to the store, or are they just hammering out meaningless dribble to gain a few reward points?
SCORE CALCULATION

Each market will be given a score for each of the 12 criteria listed above.

EXCELLENT

5 Points

GREAT

4 Points

AVERAGE

3 Points

POOR

2 Points

TERRIBLE

1 Point

Finally, points are totaled and turned into a percentage (%) .

MARKETPLACE REVIEW

1st Place

To be honest, we were surprised to see Amazon come out at top place given how much we love Banggood, however we soon realised this is exactly their game - to be the best on average for the average person.

Score: 83%
8.3/10

IDEAL CUSTOMER
Good for most people, but best for Americans and those near an Amazon warehouse.

THE GOOD
Large variety of goods and centralized support mean a great general buying experience for the largest number of people possible.

THE BAD
You'll have to live in the USA to get 'The Full Amazon'. Stocks popular branded items, and shys away from bleeding edge less mainstream stuff - you won't find all your quadcopter needs here for example, or if you do, much of it will need to be unnecessarily branded. Employees in the warehouses arehave questionable working conditions in their warehouses work long hours, but are paid so little that they need government welfare to support their families, which is sad and unacceptable.

Customer Service & Buyer Protection – Excellent
Typically very easy to obtain a replacement/refund, though it probably should be, given its often Amazon warehouse staff who are knocking off your new gadget, and replacing it with a bunch of bricks.

Payment Cart and Ease of Payment  –  Excellent
Accepts Paypal, don’t charge you until they ship, and has a great product list builder.

Fun to Browse – Excellent
Browsing Amazon is like shopping in the worlds greatest mall, from the comfort of your couch.

New Product Introduction & Overall Range – Good
It’s unlikely you’ll find something on sale here until it’s at least somewhat popular, so no discovering the latest fad, but you’ll at least find all the to be expected new stuff such as the latest iPhone, and just about everything else you might ever wish for.

Pricing & Competition –  Good
Cut throat on price for the really popular items, but other stuff isn’t always cheap.

Product details & reviews – Excellent
You won’t find better descriptions than those at Amazon. In fact, it’s used by various other stores and systems as a trusted source of product data.

Rewards/Points – Average
This reviewer can’t think of anything Amazon does specifically to reward purchases and loyal customers, except perhaps for Amazon Prime, a paid service that adds features.

Sales and Coupons – Good
Well known for Black Friday and Cyber Monday, as well as general ongoing sales and discounting. No coupons, and regional warehouses don’t seem to be as price flexible.

Shipping speed – Excellent
None faster, Amazon pioneered ‘same day delivery’, and are currently testing ‘on demand’ services which only take an hour or less, by drone or otherwise.

MARKETPLACE REVIEW

3rd Place

Despite a lower score than Amazon, eBay continues to be our 'go to store' for just about anthing

Score: 75%
7.5/10

IDEAL CUSTOMER
eBay have become so ingrained in our society that I could not specify a single group or demographic who would be particularly targeted by eBay, except for young people with disposable income which is true for all.

THE GOOD
Easily the biggest selection and variety of mainstream and unique goods, and largest network of international stores, excellent customer service largely automated in favor of the buyer by PayPal, and cut throat pricing.

THE BAD
While times are changing, a large portion of eBay sellers are Chinese nationals (despite claiming to be local), with poor communication, and low quality standards which sometimes leads to safety issues so significant that they make the thinks (think hoverboard scandal). Local sellers aren't much better, with many known to perform major price-jacking operations to increase prices prior to side-wide % off promotions, eliminating some or all of the savings to be made, duping inexperienced customers.

Customer Service & Buyer Protection –  Excellent
Typically very easy to obtain a replacement/refund, eBay is often accused of ruling in favor of the buyer even when its clear the seller has done nothing wrong.

Payment Cart and Ease of Payment  – Excellent
Accepts Paypal, has an excellent purchase management system and general back end.

Fun to Browse – Excellent
Probably even better than Amazon, though that may depend on personal preference.

New Product Introduction & Product Range – Excellent
eBay will certainly have everything before anyone else does, but there’s no system which brings these items automatically to your attention. Overall range is staggering, the largest of any kind anywhere in history.

Pricing & Competition – Excellent
Competition between stores means pricing is very sharp, however its becoming increasingly common for (some) bricks and mortor retail stores to be as cheap, or cheaper than eBay for some items.

Product details & reviews – Good
Product details are entirely reliant on the individual sellers, and so quality varies significantly. User reviews are present on some items, but it’s not a very good system, no photos and little detail.

Rewards/Points – Average
eBay has no points collection system. In an effort to combat Amazon’s excellent Prime service, they have introduced ‘eBay Plus’ which is supposed to offer (depending on country/region) Plus member exclusive discounts, cheap or free postage, and an easier return service. It’s not proving very popular though, with many users claiming it’s a waste of money and that eBay are offering similar discounts and offers for regular/free users as part of regular promotions anyway.

Sales and Coupons – Good
Over the last 12 months eBay have begun a major campaign of site-wide discount coupons, sometimes up to 20%. While often these are good value, the evidence of retailers “price jacking” is damning. (Note: Price jacking is where retailers increase the prices prior to a discount, in order to inflate or completely negate the actual discount received). Evidence of this practice has been widely distributed, and although eBay bans the practice, they do not seem to be moving on many of the repeat offenders, or seem to allow it within certain limits. As a result, many users wonder how this will change the overall eBay pricing landscape in years to come, with users potentially becoming numb to the tactic.

Shipping speed – Good
Local sellers will often provide an express option, however express international services are less common, and typically expensive.
MARKETPLACE REVIEW

AliExpress has so much potential, but is struggling to fully realise it.

Score: 55%
5.5/10

IDEAL CUSTOMER
Owned by AliBaba, a large and respected chinese multinational who runs the B2B market of the same name, as well as TaoBao and AliPay. AliExpress focuses on the western/international consumer.

THE GOOD
Arguably a better or more unique selection than eBay, and often better prices. There is a great deal of potential here, if management can sort out the bad apples.

THE BAD
While there are many good sellers on AliExpress, there continues to be a large number of unscrupulous sellers who see breaking the rules and telling lies on stock, shipping, or features as a normal part of business.
Customer Service & Buyer Protection –  Terrible
This was difficult to rate, with AliExpress having excellent systems and processing in place which should protect the buyer (and in our experience did, but not after repeated battles and a customer service personnel ignoring their own policies), however given these experiences of our own team (below), and the common theme of similar experiences described by people across the internet, we have no choice but to rate this ‘Terrible’.

In order to back up this rating, here are two accounts of purchasing gone wrong from one of our own editors. We do not expect this to be conclusive as we provide no evidence, however for the purposes of this review we feel this is sufficient to paint a picture.


Purchase #1 - Brand name security camera.

With few places to buy this high quality chinese brand in our own country, we took to AliExpress and found a number of suppliers. Unfortunately 90% of these were selling chinese versions hacked with "global" firmware, making them impossible for the customer to ever upgrade. After negotiating our way through this and finding an actual global version, we proceeding to read feedback to find what we thought was a good seller, and made payment of around $300 USD.

7 days later the seller advised there was no stock of that model, and instead advised he was shipping an entirely different model with totally different features and price.

Rejecting the offer and asking for what we purchased or a refund, the seller instead offered a measly $20USD to continue the sale for an item we did not want, refusing to cancel the sale, and instead using any means he could to post the wrong product.

Opening a dispute and discussing with AliExpress, we were surprised to find the customer service team making excuses for the seller. "He just have trouble with supplier, please talk to seller and he will fix for you" I would be told the same thing over and over again. Eventually I came to the terrible realisation that AliExpress was there to protect the sellers, similar to how eBay would blindly opt in favor of the customer to the detriment of good sellers.

This discussion with customer service went on for another 7-10 days, each time speaking with a different representative, and each time facing a wall of support and excuses for the seller, despite me providing (and AliExpress agreeing) that the evidence indicated he had no stock (despite advertising he did), was repeatedly trying to bait and switch by offering another product against AliExpresses own policies, and after several weeks had posted nothing, nor even provided a tracking number. All this time AliExpress was trying to buy the seller time to convince me to accept an alternate product, or come up with the goods.

Eventually after 30 days of not receiving the item, I was saved by a clause built into AliExpress's system - that not receiving an item after X number of days meant a refund. Thankfully this worked, however had the seller simply posted the wrong item, a brick maybe, I have a feeling I'd still be battling it out, and with no PayPal and perhaps only my creditcard's reversal policy to rely on.


Purchase #2 - GPD Pocket 2 mobile computer

With the latest gadget being released and a few sellers on AliExpress advertising that they had stock and would ship within 24 hours, I made the purchase in the comfort that the item would arrive within 2 months, well before I went on holiday.

The trouble started about 7 days later, when it was clear this seller was not "shipping within 24 hours". I sent a message to the seller, who immediately apologised, said it was an oversight, and provided the DHL tracking number (the item was advised as having free DHL Express shipping).

After the "tracking number" still came up as invalid at the 14 days mark, I inquired again, and the seller again apologised advising that he had trouble obtaining stock. Umm... so you just gave me a fake tracking number? There it was, in plain writing.

At the 20 day mark, I wrote another message to the seller advising I would be contacting my creditcard company and doing a chargeback. This was $900 worth of product, not a small amount of money, and to let someone just sit on it for a month without any compensation was terrible. Immediately the seller came back with another tracking number, this time a Singapore Post ID.

For some time I was convinced this was another fake ID, as it took another 14 days before that tracking number would register on the Singapore Post tracking system. Obviously the seller had provided the ID to me from a prepaid postal slip, many days before he'd actually posted it.

Once again, the policy of "Full refund if not received in 30 days" policy kicked in, and AliExpress appeared to offer me a refund. By this time I knew the seller had actually shipped the item (or something), an I did not want to do the immoral act of taking his money back AND the item, so I requested AliExpress simply extend the buyer protection, so I could check the item and then make a decision.

Unfortunately AliExpress saw this as a rejection of their offer, and with buyer protection now ended, I am down $900. I can only hope that when I arrive back from holiday I find my item has arrived and what I paid for, as I don't see there being much luck in continuing this dispute with either party.

Payment Cart and Ease of Payment  - Poor
Does not accept PayPal, which is fine, however does not accept any of the many other third party providers either, only AliPay who is owned by the same company. Their services are fine, but without more well known options, this is below average.

Fun to Browse - Great
The AliExpress site works well, and combined with their excellent range of products makes for a very enjoyable browsing experience.

New Product Introduction & Product Range - Great
There are products here you won't find on eBay or Amazon. One of the strongest reasons to visit AliExpress - and we'd recommend giving it a try based on this alone.

Pricing & Competition - Great
AliExpress is often cheaper than eBay, an has the same high degree of competition between sellers.

Product details & reviews - Poor
Unfortunately this is where AliExpress often suffers, with us routingly finding that item descriptions have been copied between items very hastily, and so you will often find product descriptions or specifications which are in contradiction to eachother. This has the risk of protecting a seller should anything go wrong in the buying process. Additionally the buyer and product rating system is very average.

Rewards/Points - Average
AliExpress appears to have a sophisticated points and coupons system built into all its stores, but while this appears to be everywhere, we've yet to see any tangible benefit.

Sales and Coupons - Great
AliExpress participates in Black Friday and Cyber Monday to a high degree, and is also an excellent place to shop during 11.11 or Singles Day (a Chinese cultural holiday where single people celebrate their individuality). Beyond this, there are frequent sales throughout the year, and a good system for searching based on discount.

Shipping speed - Poor
While almost every item as an express option, they are all relatively expensive. Should you take it, we've seen many instances of sellers simply chosing a cheaper option anyway. Apart from the customer service, this is an area which needs improvement.

MARKETPLACE REVIEW

2nd Place

Banggood does a very good (but not extraordinary) job in all areas.

Score: 73%
7.3/10

IDEAL CUSTOMER
Banggood aims for a wider audience with various clothes, jewelry, and home products, but their popularity stems from a very strong following in the electronics and radio control communities.

THE GOOD
Excellent customer service team which responds quickly and is empowered to solve any issues, frequently adds new items (hundreds per week) that are unique and interesting, has good discount coupons, and is active in the community.

THE BAD
Occasionally it takes them too long to realise they've run out of stock, and sometimes the packaging provided isn't enough to protect the goods, especially for less expensive cheap items. Almost every item is 'on sale' all the time, with prices frequently going up and down like a Yo Yo making it hard to know the 'usual' price..
Customer Service & Buyer Protection -  Great
With over 500 orders (thousands of items), we believe we have enough experience to say they have great customer service, particularly in comparison to similar stores.

Unsure how to approach Banggood Customer Service?
We recommend emailing them at cservice@banggood.com. Provide your invoice number, the product SKU, and a description of the problem. To save time we also recommend sending a photo of the bag it arrived in (with the details), this helps them track exactly who sent it (amongst their many suppliers). Always send at least a photo of the issue, or a video uploaded to youtube if it requires movement to demonstrate. Then tell them what you'll accept, whether you want a full refund, a replacement, or credit.

Payment Cart and Ease of Payment - Great
Accepts paypal and several other payment services, including cash on delivery. The cart system works well and was recently upgraded to be more user friendly. Nothing to complain about here.

Fun to Browse - Great
Banggood's website is fast, attractive, and offers plenty to keep you engaged if you're looking for a bit of online window shopping.

New Product Introduction & Product Range - Great
Unlike most of its competitors, Banggood is CONSTANTLY adding new products, and not just a few and not just once a week. We mean EVERY WEEK DAY they add between 50-500+ we'd estimate, easily confirmed by simply browsing the new products page and seeing the products on Page 1 get pushed back to Page 5 after a half hour or so. And it's not just the same old stuff either - often You'll see things here for the first time before they become mainstream. Despite this, they can't complete with the likes of Amazon on total volume of goods at any one time, but they do carry many times the volume of Amazon in specialist areas such as FPV and electronics components / robotics / etc..

Pricing & Competition - Great
Far cheaper than regular stores, usually cheaper than Amazon, and competitive with eBay and Gearbest. Our experience has been that occasionally Banggood is $1-2 more expensive on a ~$50 item than Gearbest or the cheapest eBay seller, but we'll purchase from Banggood anyway, knowing that the value is made up in the faster shipping, Banggood points, and better customer service.

Product details & reviews - Great
Usually Banggood has a good description of the item which can be usually be trusted, plus all the common promotional photos. It's the user reviews and user photos which add the most value though: this is where you'll find 'everyday' photos (not photoshopped) where you can gauge actual size and what it looks like outside of the promotional shots. Additionally there's often information here from customers on any issues they discovered, any quirks or features you should know about but are'nt explicitly mentioned, and also links to updated software, or newer models.

Rewards/Points - Great
The only reward/points system this editor has ever got considerable value from, the Banggood points system is very similar to Gearbest's system, and works very well. Unfortunately there is a limit on the amount of points you can use at any one time, so consider this when taking a refund in points.

Sales and Coupons - Great
Frequently has site-wide and category-wide coupons (see our COUPONS page here), and frequent events throughout the year. During their major sales (Banggood Anniversary, 11.11 Singles, Black Friday) there is always a number of highly popular items with seriously good discounts, and good to great pricing almost everything else. At other times of the year in their more common sales however, the best value discounts can be harder to find (as almost everything is 'on sale') however that's why BangGearWatch is here, so you can check the price history before splashing out on a major purchase!

Shipping speed - Great
Banggood processes your order and sends them out very quickly (typically within 24 hours), and keeps you updated on its progress while its in their hands. If you've chosen the free shipping option, then from this point its at normal (eBay, Gearbest) speed but the fast processing saves at least a few days. They also have budget semi-express options, typically arriving in about 1.5 weeks. This can be free if you've spent over a certain amount ($50-100?), or around $5 if you've only bought something cheap. Well worth it, we always pick this option for bundled/grouped purchases being sent from the same warehouse, and use the regular free shipping for any lower value single items. They also offer DHL and similar express services for the usual pricing.

MARKETPLACE REVIEW

Honorary Mention

Gearbest is worth a look, with many unique products and often cheaper prices than the competition, though shipping may be slower.

Score: 73%
7.3/10

IDEAL CUSTOMER
Gearbest aims for the same crowd as Banggood - tech heads and drone pilots, while trying its dardest to grow clothing, home, and other categories.

THE GOOD
Often cheaper than competitors, stocks a different range of brands (many in-house), and are frequently improving their website and overall experience.

THE BAD
There does seem to be a common complaint about shipping times and general service, though we suspect this might be based on issues from their earlier days. Our own experience in these areas has recently been quite good.
Customer Service & Buyer Protection -  Average
Perform a Google Search and you'll probably find mixed messages on the topic of Gearbest's customer service, with some claiming they've had issues, and others saying they've faced no problems.

In our experience (30+ orders) Gearbest has been consistently reliable, and the few times we've contacted customer service they have responded well - a retelling of our most recent experience is below.



Gearbest Customer Support Experience
Date: May 2018
Item: AC 110V/220V to DC 12V 20A Switching Power Supply

In need of a replacement power supply for our 3D Printer, I scoured eBay, Banggood, and Gearbest looking at options. Gearbest appeared to have the better value proposition, so I placed my order and waited for the free postage which I expected would take around 1 month.

As expected, the item arrived after 4-5 weeks, and I unboxed it ready to install. As with all power supplies, it's important to check its in the correct voltage range for your country (110V USA, 220-240V elsewhere). A mistake here (for example, plugging in a 110V set power supply to 240V) would surely end in a great deal of magic smoke and any number of angry pixies escaping from this hardware, taking my hard earned cash with it.

Much to my surprise, I found that while all the indications of the 110V<>240V switch were there, such as the hole in the side of the case, the writing indicating which way to switch, and the area for the switch inside the case, the actual switch itself was completely missing. At this point it was unclear if someone had forgotten to install it, or if I'd received a permanently set 110V or 220V version (with no indication what it was set to), or if some newfound magic had been invented that did this job automatically, and the product details had'nt been updated.

Taking to the internet, I found nothing mentioned by other buyers, or any mention of this unusual issue, so I logged a support ticket and waited. After about 1 day, I received a response that the support team had escalated this issue to their technicians for advice, and they would get back to me soon.

At this point I forgot about it, and got on with other projects. About 30 days later I realised I'd not received a response, a Gearbest resulted in another response after 24 hours, this time indicating theynd so contacted Gearbest again. Once again a response was forthcoming after 24 hours, this time advising they ccould refund my money or send another unit. Thinking this unit was obviously a one-off mistake, I opted for another one.

As you can probably tell by now, the next unit arrived and was exactly the same. So, I took to messaging Gearbest again, attempting several times to request they update the description and product photos to explain whats going on (assuming its meant to be like this), or remove the product from sale and contact the manufacturer. Unfortunately these requests fell on deaf ears, and so I relented and accepted their offer of a refund which was processed quickly.

All other purchases from Gearbest have been just fine and I would'nt hesitate to buy from them again, knowing that the support processes do work, and the support team were responsive.

What does concern me however is how a business might stay in business if they are simply sending out replacement units blindly, without getting to the core of the problem.
Payment Cart and Ease of Payment - Great
Accepts paypal and several other payment services. Cart system works well. Nothing to complain about here.

Fun to Browse - Average
Gearbest's website is fast and attractive, though nothing really stands out and keeps you browsing - we tend to spend a shorter time here than some other places.

New Product Introduction & Product Range - Average
This is an area where we believe Gearbest needs to improve. As frequent online shoppers we often find ourselves exhausting Gearbest's product selection, and the flow of new items does not come as fast as its competitors. This may be what keeps the prices down so low, by keeping the variety a little less expansive, risk is reduced and costs minimised.

Pricing & Competition - Exellent
The key area where Gearbest excels, and what keeps us coming back for more is price. Not only are they cheaper than regular stores, they are usually cheaper than their competition online. They also have a highly active marketing/promotion staff who encourage the creation of group buys, coupons, and deals.

Product details & reviews - Great
Gearbest has a very active community of customers who review their products upon purchase, adding photos and videos, providing valuable information you'd only ever get from a genuine customer.

Rewards/Points - Great
GB points are offered with every purchase (variable based on the purchase value), and these can be used to directly discount future purposes, to buy coupons, and even enter competitions.

Sales and Coupons - Great
Easily has the largest number of coupons (site-wide, category-wide, and product specific) compared with any of its competitors (see our COUPONS page here), so make sre you research coupons prior to any purchase, and look up the price history (both are available here on BangGearWatch!).

Shipping speed - Average
An area where perhaps some work needs to be done, we often read complaints around slow shipping (or packaging) times, although Gearbest does offer a number of express and budget express options. Potentially its a case of people looking for the cheapest price and always selecting the free (but slow) shipping to match, compared to other stores where they'll pay a higher price for a product, and so are more willing to spend on the shipping too.

MARKETPLACE REVIEW

Review for Taobao.com is currently in progress. Please check back later.

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